Lads' Mags Sales Crash

Today's good news is that the circulation of lads' mags has crashed. The loathsome Loaded has lost 35% of its sales over the last year. Hurrah.

A pundit on Radio 5 offered three possible reasons: inability to attract celebrities to appear on the cover; 'format fatigue'; and the internet.

And there was me hoping it was because fewer and fewer men are the sexist neanderthals that these mags pitch themselves at. What do you reckon?